These are the questions we hear most often from HVAC owners with more than one location, more than one brand, or more than one website they're no longer sure about. The answers above are short; the paragraphs below add the reasoning behind a few of them.
Frequently asked questions
How much does it cost?
HVAC.Agency plans start at $2,998 per month and websites start at $3,500 one-time, in Canadian dollars, plus GST/HST for your province (GST and QST in Quebec). The pricing page shows every plan and package.
Are we locked into a contract?
No. There's no lock-in, and you can begin with a 7-day free trial that doesn't need a credit card.
How long before we see results?
Fixes like pointing each profile at its own branch page and adding tracked numbers can show up in the numbers within weeks. Consolidating sites and building location pages takes months to settle, because search engines need time to process redirects and new pages.
Should every branch have its own website?
Usually not. One strong domain with a useful page for each real branch is the right answer for most companies. A separate site makes sense for a division with its own name, offer and buyers.
We have dozens of city pages. Are they a problem?
They might be. If they're mostly the same text with the town name changed, they fit Google's description of doorway pages. We review them and keep, merge, rebuild or redirect each one.
We bought a lot of city domains years ago. What should we do with them?
If they carry copies of your main content, redirect each one to the matching real location page on your main site. If one has genuine links or branded searches, the redirect carries most of that value to where it's useful.
We tried an agency before and it didn't work. Why would this be different?
We can't promise it will be, but we can show our reasoning in writing before any work starts and report calls and booked jobs per branch every month. If something isn't working, you'll see it in the numbers, not in a vague dashboard.
Who owns the website, domains and accounts?
You do. Domains, Google Business Profiles, analytics, Search Console and call tracking stay in your company's name. We work through access you can remove at any time.
What do you report, and how often?
Monthly, by branch: calls, booked jobs where your software allows matching, cost per booked job, and profile activity. Growth plans include weekly reporting, and Elite adds a real-time dashboard.
What happens to an acquired brand's website?
It depends on the evidence. If the brand has loyal customers and its own offer, it may keep a site. If it's now just a branch of yours, its useful pages move to a branch page on your site with redirects.
Can you get us into the map results in towns where we have no office?
Not by creating profiles at addresses where you don't operate; Google's guidelines don't allow it. A nearby branch can include those towns in its service area, and your location page can explain how you serve them.
Do you install or repair HVAC equipment?
No. We are a marketing and business consulting service. We don't install, repair, service or inspect equipment.
Do you work outside British Columbia?
Yes, in all 10 provinces and 3 territories. Our region pages cover the regulators, programs and climate that affect a multi-location plan in each one.
Why we keep recommending one main domain
The short answer is that authority doesn't add up across separate sites. Links, reviews and helpful content all strengthen the site they point to. Spread them across five domains and you get five weak sites instead of one strong one.
There's a maintenance argument too. Every website needs hosting, updates, security patches and content reviews. A company with six sites pays for six sets of upkeep and usually keeps none of them current. The exceptions are real divisions, which our division sites page covers.
Why we won't build swapped-name city pages
Google's spam policies describe doorway abuse with examples that include pages or domains for particular cities that funnel visitors to one place. A set of near-identical HVAC city pages matches that description closely.
The risk isn't only that those pages fail to rank. It's that a pattern of low-value pages can affect how the whole site is judged. So we build fewer, better location pages, and only where your team can supply real local substance.
What "we tried an agency before" usually means
When owners tell us an agency didn't work, the story usually includes one of these:
- reports full of impressions and rankings, with no link to booked jobs
- a batch of city pages that brought brief traffic, then faded
- profiles created at addresses that later got suspended
- accounts set up in the agency's name, lost when the contract ended
Our answer is structural: written plans before work, per-branch reporting after it, and accounts that stay in your name.
Timelines, honestly
Some changes are fast. Pointing each profile at its own branch page, fixing duplicate profiles and adding tracked numbers can be done in weeks. Bigger changes take longer. Consolidating several sites into one means redirects, and search engines take time to process them; it's normal for some pages to dip before they settle.
Plan on a full season before judging a structural change. HVAC demand is seasonal, and comparing a January to a July tells you more about weather than marketing.
Questions to ask any agency about multi-location work
Whether or not you work with us, these questions sort careful agencies from risky ones. Ask them before you sign anything:
- How many location pages will you create, and what will each one say that the others don't?
- Will any new domains be registered, and why does each one need to exist?
- Will you add links between our sites, and where will they appear?
- Whose name will our Google Business Profiles, analytics and call tracking be in?
- How will you report calls and booked jobs for each branch, not just traffic?
- What happens to our accounts and content if we stop working together?
A good answer to question 1 names real local substance. A good answer to question 3 is "very few, only where they help a reader." If the answers are vague, treat that as the answer.
Acquisitions deserve their own plan
Buying a competitor is the moment most HVAC networks get messy. The acquired company arrives with its own website, its own profile, its own phone number and its own reviews. Merging too fast can confuse loyal customers; never merging leaves you maintaining two of everything. We usually plan a staged transition over a few months, guided by how many customers still search for the old name. The one domain or many guide covers this in more detail.
Still have a question?
The pricing page has plan details, the results page shows the evidence behind the method, and the contact page explains how to reach us by call, text or email.