A location page is a page on your main website about one branch or one service territory. Done well, it is the most useful page a local homeowner can find about heating and cooling service in their area. Done badly, it is a copy of your home page with the town name swapped, and Google's policies treat a set of those as doorway pages. This service builds the first kind.
What the service is
We research, write and publish one page for each real location in your structure. Each page is built around a short checklist of local substance, and a page doesn't go live until it clears that checklist.
The checklist:
- Who serves this area: the branch, its address if it's staffed, or a clear service-area description.
- What's offered here: the services this branch actually does. If commercial work or geothermal is only available from another branch, say so.
- What the homes are like: the housing stock and heating systems your technicians see most, in their words.
- Local rules and programs: the provincial regulator and any current rebate programs, linked to the official source, dated.
- Real evidence: photos of jobs in the area with consent, and reviews that customers left on your profile for that branch.
- How to reach the branch: its tracked number and hours.
Who it's for
This suits HVAC companies with at least two real locations, or one location covering clearly distinct territories. It especially suits companies that already have city pages and suspect they are thin.
A quick self-test: open two of your city pages side by side. If more than a couple of paragraphs are the same apart from the place name, those pages need rebuilding.
What's included
- A 30-minute interview with each branch manager or lead technician.
- A review of what each existing location page ranks for, using your Search Console data.
- Research on the provincial regulator and current energy programs, from official sources only.
- Writing and editing each page to the substance checklist.
- Internal links from a clear locations menu on the hub, so pages are reachable in two clicks.
- Redirects for any old city pages being merged or retired.
- A yearly review, because programs and branch details change.
Before and after: one paragraph
A typical thin location paragraph reads: "We offer furnace repair, AC installation and heat pump service in Town X. Our experienced technicians serve all of Town X and nearby areas. Call today." Swap the town and it fits anywhere, which is exactly the problem.
A rebuilt paragraph might say which branch dispatches to Town X, how long the drive usually is, what share of calls there are older gas furnaces versus heat pumps, and which current provincial rebate a homeowner there should check before replacing equipment, linked to the program's own page. Only your team can supply those facts, and that is what makes the page worth ranking.
Timeline
A first batch of three to five location pages usually takes three to five weeks, most of it scheduling interviews and gathering photos. Later pages go faster once the format is set. Program details are re-checked before publishing, because rebates open and close often.
How results are measured
We report per location page:
- calls from that page's tracked number
- booked jobs, where your field-service software lets us match calls to jobs
- Search Console impressions and clicks for the branch's area searches
- profile actions on the matching Google Business Profile
The comparison that matters is booked work per branch, before and after. Rankings are a means, not the result.
Mistakes to avoid
- Publishing pages for every postal code. Near-identical pages for many places are the textbook example in Google's doorway abuse description.
- Inventing local colour. "We know Kelowna's winters" says nothing. "Most homes we service in the Mission area have mid-efficiency furnaces from the 1990s" says something, if it's true.
- Hiding the branch from navigation. A page linked only from the sitemap looks like it exists for search engines.
- Listing a virtual office. If nobody works at an address, don't present it as a branch.
- Forgetting to update. A page citing a closed rebate program loses the reader's trust fast.
Location pages pair naturally with multi-location Google Business Profiles and network reporting. See one domain or many for where location pages fit in the bigger structure.
Frequently asked questions
How many location pages should we have?
As many as you have real branches or distinct service territories you can describe with real substance. For most companies that is fewer than they expect. Ten honest pages beat a hundred thin ones.
Can we have pages for towns we serve but have no branch in?
Sometimes, if the page says something specific about serving that town: response times, the systems common there, local permit context. If all you can say is that you drive there, a service-area section on the branch page is the better answer.
How long should a location page be?
Long enough to answer what a local homeowner would ask, which is often 600 to 1,200 words. Length isn't the goal. A short page with real facts beats a long one padded with repeated paragraphs.
Who supplies the local information?
Your branch managers and technicians, through a short interview we run. We add official program and regulator links, and you approve the final page before it goes live.