Multi-location marketing fails quietly. Calls arrive, jobs get booked, and nobody can say which branch page, profile or campaign produced them. Without that, every structural decision, from merging sites to opening a new location page, is a guess. This service gives you the numbers by branch.
What the service is
We set up call tracking and reporting across your whole network: every site, every location page, every Google Business Profile and every paid campaign. Then we report monthly, branch by branch, in plain numbers you can check against your own job records.
The core report answers four questions:
- How many calls did each branch get, and from where?
- How many became booked jobs?
- What did each channel cost per booked job?
- Are any of our pages or profiles competing with each other?
Who it's for
Any HVAC company with more than one location or more than one website. It matters most when:
- you are about to consolidate sites and need a before-and-after
- you are deciding whether a division site is earning its keep
- branches argue about who gets credit for a job
- you are paying for ads in several cities and suspect some are wasted
What's included
- Tracked numbers for each branch page, profile and paid channel, with your main number kept consistent.
- Call recording where you choose to enable it, with the right disclosure at the start of calls.
- Booked-job matching through your field-service software where possible, or monthly manual sampling.
- Search Console overlap checks: finding queries where two of your pages, or two of your sites, both show up and split the clicks.
- A monthly branch report with calls, booked jobs, cost per booked job and notes on what changed.
- A quarterly review of the structure, with recommendations on pages to merge or strengthen.
A worked example
Say you spend $6,000 a month across three branches and the report shows:
| Branch | Calls | Booked jobs | Cost per booked job |
|---|---|---|---|
| Branch A | 210 | 84 | $24 |
| Branch B | 150 | 45 | $44 |
| Branch C | 60 | 12 | $167 |
Branch C isn't necessarily failing. Its page might be thin, its profile might have few reviews, or its area might be smaller. The report tells you where to look first. Without it, the usual reaction is to cut spend everywhere, including at Branch A, where it was working. The figures here are illustrative, so plug in your own.
What the report looks like
The monthly report fits on two pages. Page one is the network view: total calls, booked jobs, spend and cost per booked job, compared with the previous month and the same month last year. Seasonality matters in HVAC, so year-on-year comparisons are often more honest than month-on-month.
Page two is the branch view, one row per location, with a short note on anything that moved. If a page lost visibility or a profile was suspended, it shows up here, along with what we're doing about it. You can forward it to branch managers as is.
Timeline
Tracking setup takes one to two weeks. The first useful monthly report comes after a full month of data. Booked-job matching takes longer to settle if your dispatchers need to change how they record sources.
How results are measured
The report is the measurement. What we look for over time:
- cost per booked job falling, network-wide and per branch
- the gap between strong and weak branches narrowing
- overlap between your own pages shrinking after fixes
- decisions made on the numbers, such as closing a weak site or strengthening a page
Mistakes to avoid
- Different main numbers on different directories. Keep the primary number consistent; use tracking numbers only where they're designed to be used.
- Measuring calls, not jobs. A branch with many short, unqualified calls can look better than it is.
- Texting callers marketing offers without consent. The CRTC's guidance on Canada's anti-spam legislation explains consent, identification and opt-out requirements for commercial messages.
- Leaving tracking in an agency's account. If you can't take the history with you, you don't really own it.
Reporting is the check on everything else, from location pages to division sites. See results for what measured work has produced.
Frequently asked questions
Will tracked numbers hurt our local rankings?
Not when they're set up properly. Your main number stays as the primary number on each profile, and the tracked number is used where the platform allows it. Your name, address and phone stay consistent everywhere they matter.
Can you connect calls to booked jobs?
Often, yes, depending on your field-service software and how your dispatchers record the source. Where a direct link isn't possible, we sample calls and match them by hand each month.
Who owns the tracking account?
You do. We set it up in your name, or transfer it to you, so the numbers and history stay with your company if we ever stop working together.
Do you text customers who call?
Only if you choose to. Canada's anti-spam law requires consent for commercial texts and emails, so we set up any follow-up conservatively and point you to the CRTC's guidance. For a legal opinion on a specific message, ask your lawyer.